Adding value incrementally: a strategy to enhance solid wood exports to Japan

Two different means of increasing the value of solid wood products are secondary manufacturing and incrementally adding value during the primary process. Currently, secondary manufacturing is the focus of the majority of research and government-sponsored promotional efforts. However, when attempting to increase the value of exports to offshore markets whose cultures are different from the producing region (such as Japan), incrementally adding value at the primary processing stage is a more viable long-term strategy. Empirical and anecdotal data are presented that show how British Columbia lumber producers incrementally added value to solid wood products exported to Japan by implementing small, successive processing and marketing innovations. Continuous technological innovation and increasing market knowledge are key elements to successfully expand value added wood product exports to Japan.

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