How Southern Pine Mills and Dealers Can Combat Competitive Materials

Consistent individual effort coupled with organized action by southern pine mills is seen as the most logical, effective answer to combating competitive materials in house construction. Organization provides the means of assuring product quality and dependability in sufficient quantity to supply market demands. It also supplies the merchandising effort to create increasing demand in a highly specialized market. The biggest market for southern pine lumber is home building. The trend toward one-story homes and slab-on ground foundation has reduced the amount of lumber used for sills, floor joists, and subflooring. The raised foundation provides a more comfortable and dependable floor since it lends itself to better insulation from the ground. Termites and decay are not a serious problem with proper construction, ventilation, and preservation of the wood. Also, costly repairs due to plumbing defects or foundation cracking are avoided.

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