Oregon lumber producers: attitudes and practices of exporters and nonexporters in the 1980s

This is the second in a series of articles describing attitudes toward exporting among small firms (less than or equal to 500 employees) producing lumber in Oregon during the 1980s. Statistical analysis showed that exporters were significantly larger than nonexporters in number of employees and total sales. Nonexporters had more negative attitudes about exporting than did exporters, but neither group tended to be customer-oriented. Less than one-third of the exporters and nonexporters prepared written business plans, but in both groups, three-fourths of those that did included marketing strategies in their plans. Public administrators could use this type of information to identify firms likely to be receptive to programs that promote exporting.

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